Admissions 2018-19
Diploma | Bachelors | Masters

Applied Art
Transforming skills into careers

Applied art is used to convey a message. It could mean pushing the miracles of an anti-ageing cream, simplifying and explaining a complex process for readers/viewers, creating for poster, just to give a few examples. As an illustrator, you might make an illustration manually and scan it for use or use one of the different software to do the task.

Applied arts is a concentration within the visual arts field that includes such areas as advertising, commercial design, commercial photography, fashion design, graphic design, illustration and drawing, interior decorating and many more. Generally speaking, design and applied arts can be described as arts in which objects are designed or created in order to be used rather than simply to be viewed. Potential careers include working as an artist, teacher, researcher, museum curator or art director. Depending on a student's concentration, job titles could also include painter, designer, stylist or writer.


People interested in design and applied arts combine artistic vision with commercial need. Art designers produce images to sell, educate, entertain and use their vision to create works of art found in publications and on signs, billboards, company logos, company letterhead and websites

Designers combine practical knowledge and applied skills to create manual and computer-generated images to be used for commercial purposes to sell products and promote services. Many designers choose to focus on one or two particular areas, such as clothing, textiles, floral arrangements, websites, logos, home and office interiors or sets. Designers begin by preparing sketches or models to illustrate the vision for their design, and then will often supervise those who carry out their creations.

Career Options

The applied art is the field that converts the creative ideas to practical usage. These works include jewellery, pottery, bags, rugs and furniture. The career opportunities for the professionals are huge. They can find employment in various areas like

  • Animation
  • Advertising companies
  • Art studios
  • Clothing industry
  • Dance studios
  • Digital media
  • Fashion houses
  • Magazines
  • Manufacturers
  • On-Line services
  • Print making
  • Publishing houses
  • Sculpture
  • Television
  • Software companies